Be Google-able

Pervasive acceptance of social media has revolutionized reputation management. This is important for everyone in the workforce to understand, regardless of profession or role.

Human nature causes us to share complaints more freely than compliments. Sad but true.

User reviews(by peers and experts) influence consumer selection. Trip Advisor, Urbanspoon, Consumer Reports, IMDB and Amazon are just a few examples of easily accessible reviews of products and services by our friends and category experts. How can shoddy workmanship survive in this game?

It can’t.

While I use Tripadvisor to plan vacations, Urbanspoon to select restaurants to try, and Consumer Reports before buying major appliances, I was quite surprised to learn of a website named ratemyprofessors.com. Consider that your professional reputation were in the hands of a teenager that has your face in their cross hairs. “Cant teach if his life depended on it” is a choice quote I just copied and pasted from this website.

This is a new age of accountability and it’s here to stay. In fact, the only way to navigate it, beyond being excellent to the best of your ability, is to have a proactive digital strategy as an insurance plan. Here’s how this works.

If someone maligns you online, that will appear in search results when your name is searched. The only way to counter that is to proactively create positive content attached to your name, so that when you are searched, more recent positive content will populate. Well now that’s a hassle, eh? And how are you supposed to pull positive content about yourself out of thin air on a moment’s notice?

I suggest having a proactive digital strategy as a form of insurance because, the more effort you invest in creating a solid digital footprint for yourself, the more likely your reputation will not be harmed by 1 unfavorable review, no matter how many page views it achieves.

The Lesson: Create Your Own Digital Insurance

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About Melanie M. Morris
Broker of Trust and Authenticity I'm really a sales executive, but I'd rather identify with these ideals rather than to simply say...I'm a seller.

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