Why Are You On LinkedIn Anyway?

Recently, I was asked by a colleague to help her build out her LinkedIn profile.  I gladly did so promptly, as someone had kindly done for me.  Meaning, I interrupted my work day to sit beside her patiently and take her through some of the basics to complete her profile.

Knowing that 100% profile completeness enhances search results of your profile and Recommendations are part of that 100%, without being asked, I wrote a favorable recommendation of her professional skills also.

LinkedIn does this funny thing when you write a Rec for someone.  It sends it to them and simultaneously prompts the recipient to “return the favor.”  I actually discourage my contacts from doing so, because I believe it creates a public quid pro quo perception which ends up devaluing the recommendations that I have.  She said she’d write the rec, but I asked her not to do so at that time.

Since then, I’m making some career changes and have decided that now I’m ready and I sent a Rec request via LI.  She hasn’t responded and I know she would gladly do it, so I asked her if she saw my request.

Her response was disappointing.  She hadn’t seen my request because, “she doesn’t check her LI account very often”.  I wish I had a dollar for every time I’ve heard that.

Folks, LI allows you to set the email account you wish to be linked.  In fact, it allows for multiple accounts.

Why be on LI if you aren’t participating in the party?  It serves no other purpose than to interact with others, so hop in.