Tell Me What I Want To Hear

Does anyone know how to do anything perfectly?
Does the typical seller offer a guarantee of success with every sale?
Is it necessary?

Remember to construct your pitch always with what the listener wants to hear.  Whether you are selling yourself, like into a job, or selling a service – which we all know is selling yourself primarily anyway.

I hope my friend won’t mind me sharing today’s example.  She’s been looking for a job for 3+ years.  Something’s got to change.  I noticed in her LI profile that she mentions she has SEO experience.  SEO.  Isn’t that the key to the candy store?

This mention of her SEO experience is buried deep within her profile, a place it could be easily missed.  It’s not in her Headline nor in her Skills.  Why, I ask.  Well, I’m not an expert, she replied.

SEO is still new.  The talent pool doesn’t meet the demand.  Jobs are ripe for the picking.  It’s about crafting the right perception.

First, if you have a highly sought after skill, blast it in your LI profile.  Multiple keywords means maximized hits.

Second, maximize your use of Social Media.  That’s why it’s there.  If you don’t try your best to be found on LI, why even be there?

Third, tell what you can do, not what you can’t.   I spent the first year of my current job in near haze.  So much was new.  But once secured, my employer was vested in my success so I could seek help, both within and beyond the organization.

These are basics to me, but sometimes we all need a reminder.


About Melanie M. Morris
Broker of Trust and Authenticity I'm really a sales executive, but I'd rather identify with these ideals rather than to simply say...I'm a seller.

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